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The meaning of this cooperation lays in the name itself of this very important italian firm in the world. The palindrome name, suggesting different points of view, is due to Bombix Yamamay, probably the most valuable japanese silkworm. When in larval state, it has the same colours, pearl white and silvery, reminding friendship, the world and our opening to it ( the white canvas), completed by lively greens and yamamay red (interior and physical passions) typical of a butterfly life.
Evolution, change and constant growth have always been the main leading values for Gianluigi Cimmino, Rita Garda and Francesco Pinto. This fostered the cooperation between fashion ( a form of art itself) and Ferrarini.
“Symbol-figure psycho- evoctive” is the first product of the artist’s attempt in representing the Yamamay soul, that is a woman soul.
To these many elements, we should add the real sets design created by Ferrarini for the most important Italian and Europaen Yamamay showrooms.
Japanese style stilema remind purity and lightness, a butterfly flight, with its irregular but graceful dashes, a fan symbolizing persuasive femininity, a japanese flower, external beauty resembling stylized fireworks, as to remind us the strenght of a woman soul.
The most important Italian magazines show his works and the yamamay showrooms and offices represent a long-lasting attestation.
Evocative symbolism, visual psychology, figure as a means of expression: this is the name of the works, the natural bound between Ferrarini and Yamamay.
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